http://www.celebrityendorsementads.com/celebrity-endorsements/celebrities/jennifer-aniston/

Jennifer Anniston is beautiful, all American looking women actress with a million fans whom all admire her. She has been popular for many years and never had a bad reputation. She is known for never aging and having amazing skin.  It was really smart for Aveeno started many years ago and continues to do is use Jennifer Anniston for lotion Ad.  The makers of the Aveeno Ad used the rhetoric appeal of ethos with the use of the actress Jennifer Anniston it for sure strengthens the ad credibility. This is establish when Jennifer/ Aveeno Ad maker presents herself as the all American girl, someone whom is very relatable. She presents herself in a very lay back and casual manner which leads to the audience to view her as still as poplar actress but they start to connect with her.  The use of an actress who is very respected by both her personal and professional life helps establish trust and honesty when it comes from the audience being persuaded on buying the Aveeno lotion. Anyone with eyes can look at Jennifer Anniston and see how healthy her skin is which further strengthens the credibility because it develops a positive self-image. There are many women who aspire to look like her and envy her perfect skin which is why Aveeno did really well with the use of ethos and establishing credibility.

https://thecompulsiveworker.files.wordpress.com/2015/02/hayden-panettiere-got-milk-ad.jpg

There is an Ad that has been known for years for is use of ethos and establishing the ultimate credibility the famous “Got Milk” ads.  This year the makers of the ad has put Hayden Panettiere on their ad for “Got Milk”  by doing this it establish credibility because she is upcoming actress and musician she is popular in a younger age group especially by young ladies whom are just now maturing.  Hayden is view by girls in a positive self-promoting perceptive, girls look up to and wish to be her one day.  The ad established their credibility because she has such a respectable manner, and shares the same values as many of her fans. which then the audience can trust what the ad is adverting and be persuaded of drinking more milk because Hayden drinks milk.